an mai wat a huge pawprynt teh haz Pepsi Reduces Landfill Waste by 88% in Two Years, While Growing 15% : TreeHugger

No, but seriously, THIS is the key. When we're talking global brands on the scale players like Pepsi and Coke and McDonalds and you-name-it are, although the world still exists in an anesthetized version of itself where the significance and impact of such core design traits remain largely unappreciated and unseen except as whatever the PR dept can do with them as positive-branding at this point, when you step back and look at the underlying design and infrastructure problems plaguing humanity and the world in general, WITH SO MUCH WASTE, it's hard to conceive all companies aren't required to see and 'streamline' themselves to such higher standards, because if Pepsi can do it, why can't they?

Can they not at least pay credence to such initiatives and try?

Self-directed-behavior tracking opportunities for companies too?

Done from a common-sense, ethical, intelligent, 360-degree-full-system-considered view instead of just the way some of these other corporate designs in the world are chasing certain things with essentially only a wake and legacy of ____-grade beahavier and destruction in the quest for short-term and fleeting profit like squirrels gone haywire in the dark?

Kudos. I feel much better about casually aligning the 3 bottles I happened to have sitting next to the mini-fridge by the semi-clear-but-mirror-tinted front door to the office earlier when cleaning.

Furthermore, we know in my 'whateverness' as I bounce about bits and of the Universe as it exists, I sometimes get overly "confident" when trying to illustrate/explain the power of Google and 'single-point-global-omnipresence' capabilities or whatever, but harking back to the way I designed the infrastructure of this thing a few years back, the real-world equivalent extension of that is in global super-brands like Pepsi.

And that's where all the subliminally embedded marketing and True Corporate 'Art' steps in. It allows the creative thinkers behind/within their machine designs to craft and guide the previously existing brand to even better and more meaningful existence in the future while simultaneously improving the world depth-and-meaning-of-content-wise (even if not everyone realizes the Beauty within certain things yet) and selling the product shiny-as-it-ever-was at the same time.

Yay. Who knew their new logo was all subliminally embedded to apparently take into consideration a lot more than just a sugar and caffeine high with some industry-standard carbonated bubbled for effect?



Pepsi Reduces Landfill Waste by 88% in Two Years, While Growing 15% : TreeHugger: "Building sustainability and health into our corporate DNA creates longer-term strategic advantage"